{"id":641,"date":"2024-08-01T16:15:58","date_gmt":"2024-08-01T08:15:58","guid":{"rendered":"https:\/\/www.mulogin.com\/blog\/?p=641"},"modified":"2024-08-01T16:15:58","modified_gmt":"2024-08-01T08:15:58","slug":"25%e4%b8%aa%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%8d%96%e5%ae%b6%e5%bf%85%e9%a1%bb%e7%9f%a5%e9%81%93%e7%9a%84%e5%b9%b3%e5%8f%b0%e5%b8%b8%e7%94%a8%e4%b8%93%e4%b8%9a%e6%9c%af%e8%af%ad%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.mulogin.com\/blog\/?p=641","title":{"rendered":"25\u4e2a\u4e9a\u9a6c\u900a\u5356\u5bb6\u5fc5\u987b\u77e5\u9053\u7684\u5e73\u53f0\u5e38\u7528\u4e13\u4e1a\u672f\u8bed\uff01"},"content":{"rendered":"\n

\u4f5c\u4e3a\u4e9a\u9a6c\u900a\u5356\u5bb6\uff0c\u719f\u6089\u5404\u79cd\u4e13\u4e1a\u672f\u8bed\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u81f3\u5173\u91cd\u8981\u3002\u4e0b\u9762\u4e3a\u60a8\u4ecb\u7ecd 25\u4e2a\u4e9a\u9a6c\u900a\u5356\u5bb6\u5fc5\u987b\u719f\u6089\u7684\u5e38\u7528\u672f\u8bed\u3002<\/p>\n\n\n\n


<\/p>\n\n\n\n

\u4e00\u3001\u57fa\u7840\uff1a<\/strong><\/p>\n\n\n\n

1. BSR\uff08Best Sellers Rank\uff09\uff1a\u7545\u9500\u6392\u540d\uff0c\u5b83\u53cd\u6620\u4e86\u7279\u5b9a\u4ea7\u54c1\u5728\u5176\u6240\u5c5e\u7c7b\u522b\u4e2d\u7684\u9500\u552e\u8868\u73b0\u3002BSR \u6392\u540d\u6570\u5b57\u8d8a\u5c0f\uff0c\u8868\u660e\u4ea7\u54c1\u7684\u9500\u552e\u60c5\u51b5\u8d8a\u597d\u3002\u5356\u5bb6\u53ef\u4ee5\u901a\u8fc7\u5173\u6ce8 BSR \u6765\u4e86\u89e3\u4ea7\u54c1\u7684\u5e02\u573a\u7ade\u4e89\u529b\u548c\u9500\u552e\u8d8b\u52bf\u3002<\/p>\n\n\n\n

2. FBA\uff08Fulfillment by Amazon\uff09\uff1a\u4e9a\u9a6c\u900a\u7269\u6d41\u670d\u52a1\u3002\u5356\u5bb6\u5c06\u5e93\u5b58\u53d1\u9001\u5230\u4e9a\u9a6c\u900a\u7684\u4ed3\u5e93\uff0c\u7531\u4e9a\u9a6c\u900a\u8d1f\u8d23\u5b58\u50a8\u3001\u62e3\u9009\u3001\u5305\u88c5\u3001\u53d1\u8d27\u548c\u5ba2\u6237\u670d\u52a1\u3002<\/p>\n\n\n\n

3. FBM\uff08Fulfillment by Merchant\uff09\uff1a\u5356\u5bb6\u81ea\u53d1\u8d27\uff0c\u5356\u5bb6\u81ea\u5df1\u5904\u7406\u8ba2\u5355\u7684\u5c65\u884c\u6d41\u7a0b\u3002<\/p>\n\n\n\n

4. SKU\uff08Stock Keeping Unit\uff09\uff1a\u5e93\u5b58\u4fdd\u6709\u5355\u4f4d\uff0c\u662f\u7528\u4e8e\u8bc6\u522b\u548c\u7ba1\u7406\u5e93\u5b58\u7684\u72ec\u7279\u7f16\u7801\u3002\u6bcf\u4e2a\u4ea7\u54c1\u90fd\u6709\u5176\u7279\u5b9a\u7684 SKU\uff0c\u4fbf\u4e8e\u5356\u5bb6\u5728\u5e93\u5b58\u7ba1\u7406\u7cfb\u7edf\u4e2d\u51c6\u786e\u8ddf\u8e2a\u548c\u8bc6\u522b\u4e0d\u540c\u7684\u4ea7\u54c1\u53d8\u4f53\u3002<\/p>\n\n\n\n

5. ASIN\uff08Amazon Standard Identification Number\uff09\uff1a\u4e9a\u9a6c\u900a\u6807\u51c6\u8bc6\u522b\u7801\uff0c\u662f\u4e9a\u9a6c\u900a\u4e3a\u5176\u5e73\u53f0\u4e0a\u9500\u552e\u7684\u6bcf\u4e00\u4e2a\u4ea7\u54c1\u5206\u914d\u7684\u552f\u4e00\u6807\u8bc6\u7b26\u3002\u901a\u8fc7 ASIN\uff0c\u4e9a\u9a6c\u900a\u80fd\u591f\u51c6\u786e\u5730\u8bc6\u522b\u548c\u8ddf\u8e2a\u6bcf\u4e00\u4e2a\u4ea7\u54c1\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n

6. UPC\uff08Universal Product Code\uff09\uff1a\u901a\u7528\u4ea7\u54c1\u4ee3\u7801\uff0c\u662f\u4e00\u79cd\u5e38\u89c1\u7684\u5546\u54c1\u6761\u5f62\u7801\u3002\u5728\u4e9a\u9a6c\u900a\u4e0a\uff0c\u90e8\u5206\u7c7b\u76ee\u8981\u6c42\u5356\u5bb6\u63d0\u4f9b UPC \u6765\u521b\u5efa\u65b0\u7684\u4ea7\u54c1\u5217\u8868\u3002<\/p>\n\n\n\n

7. GCID\uff08Global Catalog Identifier\uff09\uff1a\u5168\u7403\u76ee\u5f55\u6807\u8bc6\u7b26\uff0c\u54c1\u724c\u5907\u6848\u540e\u83b7\u5f97\u7684\u4e13\u5c5e\u7f16\u7801\u3002<\/p>\n\n\n\n

8. EAN\uff08European Article Number\uff09\uff1a\u6b27\u6d32\u5546\u54c1\u7f16\u7801\uff0c\u7c7b\u4f3c UPC \u7684\u5546\u54c1\u8bc6\u522b\u7801\u3002<\/p>\n\n\n\n

9. Review \u548c Feedback\uff1aReview \u662f\u9488\u5bf9\u4ea7\u54c1\u672c\u8eab\u7684\u8bc4\u4ef7\uff0c\u76f4\u63a5\u5f71\u54cd\u4ea7\u54c1\u7684\u9500\u552e\u548c\u6392\u540d\uff1bFeedback \u5219\u662f\u9488\u5bf9\u8d2d\u4e70\u4f53\u9a8c\uff08\u5982\u7269\u6d41\u3001\u5ba2\u670d\u7b49\uff09\u7ed9\u5356\u5bb6\u7559\u4e0b\u7684\u8bc4\u4ef7\uff0c\u5f71\u54cd\u5356\u5bb6\u7684\u7ee9\u6548\u8868\u73b0<\/p>\n\n\n\n

11. VAT\uff08Value Added Tax\uff09\uff1a\u589e\u503c\u7a0e\uff0c\u67d0\u4e9b\u56fd\u5bb6\/\u5730\u533a\u5bf9\u5546\u54c1\u548c\u670d\u52a1\u5f81\u6536\u7684\u7a0e\u8d39\u3002<\/p>\n\n\n\n

12. Amazon Prime\uff1a\u4e9a\u9a6c\u900a\u4f1a\u5458\u670d\u52a1\uff0c\u4eab\u53d7\u5feb\u901f\u9001\u8d27\u7b49\u7279\u6743\u3002<\/p>\n\n\n\n

13. Lightning Deal\uff1a\u9650\u65f6\u79d2\u6740\uff0c\u77ed\u65f6\u95f4\u5185\u7684\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n

14. Bullet Point\uff1a\u4e94\u70b9\u63cf\u8ff0\uff0c\u5171\u8ba15\u884c\uff0c\u7f57\u5217\u4ea7\u54c1\u7684\u4e3b\u8981\u5356\u70b9\u3002<\/p>\n\n\n\n

15. Coupon\uff1a\u4f18\u60e0\u5238\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u8d2d\u4e70\u4ea7\u54c1\u7684\u6298\u6263\u3002<\/p>\n\n\n\n

16. A+ Content\uff1a\u56fe\u6587\u7248\u54c1\u724c\u63cf\u8ff0\uff0c\u589e\u5f3a\u4ea7\u54c1\u8be6\u60c5\u9875\u9762\u7684\u5c55\u793a\u6548\u679c\u3002
17. Buy Box\uff1a\u9ec4\u91d1\u8d2d\u7269\u8f66\uff0c\u4f4d\u4e8e\u4ea7\u54c1\u8be6\u60c5\u9875\u9762\u53f3\u4fa7\uff0c\u83b7\u5f97 Buy Box \u7684\u5356\u5bb6\u66f4\u6709\u53ef\u80fd\u4fc3\u6210\u4ea4\u6613\u3002<\/p>\n\n\n\n


<\/p>\n\n\n\n

\u4e8c\u3001\u5e7f\u544a\uff1a<\/strong><\/p>\n\n\n\n

1. CPC\uff08Cost Per Click\uff09\uff1a\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff0c\u662f\u4e9a\u9a6c\u900a\u5e7f\u544a\u4e2d\u7684\u4e00\u79cd\u8ba1\u8d39\u6a21\u5f0f\uff0c\u5373\u5e7f\u544a\u4e3b\u4e3a\u6bcf\u6b21\u70b9\u51fb\u5176\u5e7f\u544a\u6240\u652f\u4ed8\u7684\u8d39\u7528\u3002<\/p>\n\n\n\n

8. PPC\uff08Pay Per Click\uff09\uff1a\u6309\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\uff0c\u5356\u5bb6\u4e3a\u6bcf\u6b21\u70b9\u51fb\u5176\u5e7f\u544a\u652f\u4ed8\u8d39\u7528\u3002<\/p>\n\n\n\n

9. Impression\uff1a\u66dd\u5149\u91cf\uff0c\u4ea7\u54c1\u5728\u4e9a\u9a6c\u900a\u9875\u9762\u4e0a\u88ab\u5c55\u793a\u7684\u6b21\u6570\u3002<\/p>\n\n\n\n

10. Click-through Rate\uff08CTR\uff09\uff1a\u70b9\u51fb\u7387\uff0c\u70b9\u51fb\u6b21\u6570\u4e0e\u66dd\u5149\u6b21\u6570\u7684\u6bd4\u7387\u3002<\/p>\n\n\n\n

11. Session\uff1a\u8bbf\u95ee\u91cf\uff0c\u4e00\u4e2a\u7528\u6237\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\u5bf9\u4e9a\u9a6c\u900a\u7f51\u7ad9\u7684\u4e00\u6b21\u8bbf\u95ee\u3002<\/p>\n\n\n\n

12. ROI\uff08Return on Investment\uff09\uff1a\u6295\u8d44\u56de\u62a5\u7387\uff0c\u8861\u91cf\u6295\u8d44\u6548\u76ca\u7684\u6307\u6807\u3002<\/p>\n\n\n\n

13. SEO\uff08Search Engine Optimization\uff09\uff1a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u901a\u8fc7\u4f18\u5316\u63d0\u9ad8\u4ea7\u54c1\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6392\u540d\u3002<\/p>\n\n\n\n

14. Headline Search Ads\uff1a\u5934\u6761\u641c\u7d22\u5e7f\u544a\uff0c\u4f4d\u4e8e\u641c\u7d22\u7ed3\u679c\u9876\u90e8\u7684\u5e7f\u544a\u4f4d\u3002<\/p>\n\n\n\n

15. Sponsored Products\uff1a\u5546\u54c1\u63a8\u5e7f\u5e7f\u544a\uff0c\u63d0\u9ad8\u4ea7\u54c1\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u66dd\u5149\u5ea6\u3002<\/p>\n\n\n\n


<\/p>\n\n\n\n

\u4e09\u3001\u4e9a\u9a6c\u900a\u591a\u8d26\u53f7\u5982\u4f55\u9632\u5173\u8054\uff1f<\/strong><\/p>\n\n\n\n

\u5728\u4e9a\u9a6c\u900a\/ebay\/etsy\u7b49\u4e3b\u6d41\u8de8\u5883\u7535\u5546\u5e73\u53f0\u5f00\u5c55\u4e1a\u52a1\uff0c\u4e00\u5b9a\u8981\u6ce8\u610f\u8d26\u6237\u5b89\u5168\u3002\u5c24\u5176\u5bf9\u4e8e\u591a\u8d26\u53f7\u4e9a\u9a6c\u900a\u5356\u5bb6\u6765\u8bf4\uff0c\u4e00\u65e6\u88ab\u5e73\u53f0\u5224\u5b9a\u4e3a\u8d26\u53f7\u5173\u8054\uff0c\u5c31\u4f1a\u88ab\u5feb\u901f\u5c01\u53f7\u3002<\/p>\n\n\n\n

\u9009\u62e9MuLogin\u6307\u7eb9\u6d4f\u89c8\u5668<\/a><\/strong>\u53ef\u4ee5\u4fdd\u969c\u4f60\u7684\u591a\u4e2a\u4e9a\u9a6c\u900a\u5e97\u94fa\u8d26\u53f7\u65e0\u5173\u8054\u4e4b\u5fe7\uff0c\u6700\u5927\u5316\u6269\u5c55\u4f60\u7684\u8de8\u5883\u4e1a\u52a1\uff0c\u65e0\u60e7\u591a\u8d26\u53f7\u7684\u538b\u529b\u3002<\/p>\n\n\n\n

\u5728MuLogin\u5185\uff0c\u521b\u5efa\u6210\u767e\u4e0a\u5343\u4e2a\u6d4f\u89c8\u5668\u914d\u7f6e\u6587\u4ef6\uff0c\u6bcf\u4e00\u4e2a\u5747\u5177\u6709\u72ec\u7279\u6d4f\u89c8\u5668\u6307\u7eb9\u73af\u5883\uff0c\u5e76\u4e14\u72ec\u7acb\u914d\u7f6e\u7a33\u5b9a\u7684IP\u5730\u5740\u3002\u4f8b\u5982\u60a8\u670910\u4e2a\u4e9a\u9a6c\u900a\u8d26\u53f7\u548c5\u4e2aEtsy\u8d26\u53f7\uff0c\u4f7f\u7528MuLogin\u6765\u767b\u5f55\u548c\u7ba1\u7406\u8fd9\u4e9b\u8d26\u53f7\uff0c\u5373\u4f7f\u5728\u540c\u4e00\u53f0\u7535\u8111\u4e0a\u64cd\u4f5c\u4e5f\u4e0d\u4f1a\u4ea7\u751f\u5173\u8054\u3002\u65b0\u7528\u6237\u514d\u8d39\u6d4b\u8bd5MuLogin\u7684\u529f\u80fd\uff01<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u4f5c\u4e3a\u4e9a\u9a6c\u900a\u5356\u5bb6\uff0c\u719f\u6089\u5404\u79cd\u4e13\u4e1a\u672f\u8bed\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u81f3\u5173\u91cd\u8981\u3002\u4e0b\u9762\u4e3a\u60a8\u4ecb\u7ecd 25\u4e2a\u4e9a\u9a6c\u900a\u5356\u5bb6\u5fc5\u987b\u719f\u6089\u7684\u5e38\u7528\u672f\u8bed\u3002 \u4e00\u3001 […]<\/p>\n","protected":false},"author":1,"featured_media":653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/641"}],"collection":[{"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=641"}],"version-history":[{"count":2,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/641\/revisions"}],"predecessor-version":[{"id":651,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/641\/revisions\/651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/653"}],"wp:attachment":[{"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}