{"id":737,"date":"2025-02-13T15:49:08","date_gmt":"2025-02-13T07:49:08","guid":{"rendered":"https:\/\/www.mulogin.com\/blog\/?p=737"},"modified":"2025-02-13T15:49:43","modified_gmt":"2025-02-13T07:49:43","slug":"google-ai-%e5%9c%a8%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e4%b8%ad%e7%9a%84%e5%ba%94%e7%94%a8%ef%bc%9a%e6%99%ba%e8%83%bd%e7%ab%9e%e4%bb%b7%e3%80%81performance-max-%e8%a7%a3%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.mulogin.com\/blog\/?p=737","title":{"rendered":"Google AI &#038; \u5e7f\u544a\u6295\u653e\uff1a\u667a\u80fd\u7ade\u4ef7\u3001Performance Max \u89e3\u6790"},"content":{"rendered":"\n<p>\u5728\u6570\u5b57\u5e7f\u544a\u9886\u57df\uff0c<strong>\u4eba\u5de5\u667a\u80fd\uff08AI\uff09<\/strong> \u5df2\u6210\u4e3a\u4f18\u5316\u5e7f\u544a\u6295\u653e\u3001\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u91cd\u8981\u5de5\u5177\u3002Google Ads \u4f9d\u9760\u5176\u5f3a\u5927\u7684 AI \u6280\u672f\uff0c\u63a8\u51fa\u4e86\u4e00\u7cfb\u5217\u667a\u80fd\u5316\u5e7f\u544a\u6295\u653e\u529f\u80fd\uff0c\u5982 <strong>\u667a\u80fd\u7ade\u4ef7\uff08Smart Bidding\uff09<\/strong> \u548c <strong>Performance Max\uff08\u5168\u81ea\u52a8\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\uff09<\/strong>\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u66f4\u7cbe\u51c6\u5730\u89e6\u8fbe\u76ee\u6807\u7528\u6237\uff0c\u5e76\u63d0\u5347\u5e7f\u544a\u6295\u653e\u7684 ROI\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09\u3002<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>\u4e00\u3001Google AI \u5728\u5e7f\u544a\u6295\u653e\u4e2d\u7684\u6838\u5fc3\u4f5c\u7528<\/strong><\/p>\n\n\n\n<p>Google AI \u901a\u8fc7 <strong>\u673a\u5668\u5b66\u4e60\uff08Machine Learning\uff09<\/strong> \u548c <strong>\u5927\u6570\u636e\u5206\u6790<\/strong>\uff0c\u4f18\u5316\u5e7f\u544a\u6295\u653e\u7684\u5404\u4e2a\u73af\u8282\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>\u2705 <strong>\u667a\u80fd\u7ade\u4ef7\uff08Smart Bidding\uff09<\/strong>\u2014\u2014\u81ea\u52a8\u8c03\u6574\u51fa\u4ef7\uff0c\u63d0\u9ad8\u8f6c\u5316\u7387<br>\u2705 <strong>Performance Max\uff08\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\uff09<\/strong>\u2014\u2014\u8de8\u6e20\u9053 AI \u81ea\u52a8\u4f18\u5316\u5e7f\u544a\u6295\u653e<br>\u2705 <strong>\u53d7\u4f17\u5b9a\u5411<\/strong>\u2014\u2014\u7cbe\u51c6\u9884\u6d4b\u7528\u6237\u884c\u4e3a\uff0c\u5339\u914d\u6700\u4f18\u53d7\u4f17<br>\u2705 <strong>\u5e7f\u544a\u521b\u610f\u4f18\u5316<\/strong>\u2014\u2014\u81ea\u52a8\u6d4b\u8bd5\u4e0d\u540c\u5e7f\u544a\u7d20\u6750\uff0c\u63d0\u5347\u70b9\u51fb\u7387<br>\u2705 <strong>\u8f6c\u5316\u5f52\u56e0\u5206\u6790<\/strong>\u2014\u2014\u5206\u6790\u7528\u6237\u89e6\u70b9\uff0c\u63d0\u9ad8\u5e7f\u544a\u9884\u7b97\u5206\u914d\u6548\u7387<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u91cd\u70b9\u89e3\u6790 <strong>\u667a\u80fd\u7ade\u4ef7\uff08Smart Bidding\uff09<\/strong> \u548c <strong>Performance Max\uff08\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\uff09<\/strong>\uff0c\u5e76\u63a2\u8ba8\u5982\u4f55\u5728\u5e7f\u544a\u6295\u653e\u4e2d\u7075\u6d3b\u8fd0\u7528\u5b83\u4eec\u3002<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>\u4e8c\u3001\u667a\u80fd\u7ade\u4ef7\uff08Smart Bidding\uff09\uff1a\u8ba9 AI \u5e2e\u4f60\u81ea\u52a8\u8c03\u6574\u51fa\u4ef7<\/strong><\/p>\n\n\n\n<p><strong>1. \u4ec0\u4e48\u662f\u667a\u80fd\u7ade\u4ef7\uff1f<\/strong><\/p>\n\n\n\n<p>\u667a\u80fd\u7ade\u4ef7\uff08Smart Bidding\uff09\u662f Google Ads \u91c7\u7528 AI \u6280\u672f\uff0c\u6839\u636e <strong>\u7528\u6237\u884c\u4e3a\u6570\u636e\u3001\u8bbe\u5907\u3001\u4f4d\u7f6e\u3001\u6d4f\u89c8\u5386\u53f2\u3001\u8d2d\u4e70\u610f\u5411<\/strong> \u7b49\u56e0\u7d20\uff0c\u81ea\u52a8\u8c03\u6574\u51fa\u4ef7\uff0c\u4ee5 <strong>\u6700\u5927\u5316\u8f6c\u5316\u6548\u679c<\/strong> \u6216 <strong>\u4f18\u5316\u5e7f\u544a\u652f\u51fa<\/strong>\u3002<\/p>\n\n\n\n<p><strong>2. \u5e38\u89c1\u7684\u667a\u80fd\u7ade\u4ef7\u7b56\u7565<\/strong><\/p>\n\n\n\n<p>Google Ads \u63d0\u4f9b\u4e86\u591a\u79cd\u667a\u80fd\u7ade\u4ef7\u7b56\u7565\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6839\u636e\u8425\u9500\u76ee\u6807\u9009\u62e9\u9002\u5408\u7684\u6a21\u5f0f\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\" style=\"font-size:15px\"><table><thead><tr><th>\u7ade\u4ef7\u7b56\u7565<\/th><th>\u9002\u7528\u573a\u666f<\/th><th>\u4e3b\u8981\u76ee\u6807<\/th><\/tr><\/thead><tbody><tr><td><strong>\u76ee\u6807 ROAS\uff08Return on Ad Spend\uff09<\/strong><\/td><td>\u9002\u5408\u7535\u5546\u3001SaaS<\/td><td>\u8ba9\u6bcf 1 \u7f8e\u5143\u5e7f\u544a\u652f\u51fa\u5e26\u6765\u6700\u5927\u56de\u62a5<\/td><\/tr><tr><td><strong>\u76ee\u6807 CPA\uff08Cost per Acquisition\uff09<\/strong><\/td><td>\u9002\u5408\u4ee5\u8f6c\u5316\u4e3a\u76ee\u6807\u7684\u5e7f\u544a<\/td><td>\u63a7\u5236\u5355\u6b21\u8f6c\u5316\u6210\u672c\uff0c\u81ea\u52a8\u4f18\u5316\u51fa\u4ef7<\/td><\/tr><tr><td><strong>\u6700\u5927\u5316\u8f6c\u5316\uff08Maximize Conversions\uff09<\/strong><\/td><td>\u9002\u5408\u9884\u7b97\u56fa\u5b9a\u7684\u5e7f\u544a\u4e3b<\/td><td>\u5728\u9884\u7b97\u8303\u56f4\u5185\u5c3d\u53ef\u80fd\u591a\u5730\u83b7\u53d6\u8f6c\u5316<\/td><\/tr><tr><td><strong>\u6700\u5927\u5316\u70b9\u51fb\uff08Maximize Clicks\uff09<\/strong><\/td><td>\u9002\u5408\u6d41\u91cf\u83b7\u53d6<\/td><td>\u63d0\u5347\u70b9\u51fb\u91cf\uff0c\u9002\u7528\u4e8e\u54c1\u724c\u66dd\u5149\u5e7f\u544a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>3. \u667a\u80fd\u7ade\u4ef7\u7684\u4f18\u52bf<\/strong><\/p>\n\n\n\n<p>\u2705 <strong>\u5b9e\u65f6\u6570\u636e\u5206\u6790<\/strong>\uff1aAI \u6bcf\u79d2\u8ba1\u7b97\u6570\u767e\u4e07\u6b21\u7ade\u4ef7\uff0c\u786e\u4fdd\u6700\u4f18\u51fa\u4ef7\u7b56\u7565<br>\u2705 <strong>\u81ea\u52a8\u5316\u4f18\u5316<\/strong>\uff1a\u5e7f\u544a\u4e3b\u65e0\u9700\u624b\u52a8\u8c03\u6574\u51fa\u4ef7\uff0cAI \u6839\u636e\u5386\u53f2\u6570\u636e\u4f18\u5316\u8f6c\u5316<br>\u2705 <strong>\u63d0\u5347 ROI<\/strong>\uff1a\u6839\u636e\u7528\u6237\u884c\u4e3a\u9884\u6d4b\u8d2d\u4e70\u610f\u5411\uff0c\u63d0\u9ad8\u5e7f\u544a\u652f\u51fa\u7684\u6295\u8d44\u56de\u62a5\u7387<\/p>\n\n\n\n<p><strong>\u4f8b\u5982\u67d0\u7535\u5546\u4f01\u4e1a\u4f7f\u7528\u201c\u76ee\u6807 ROAS\u201d\u7ade\u4ef7\u7b56\u7565\u540e\uff0c\u5e7f\u544a ROI \u63d0\u5347\u4e86 35%\uff0c\u8f6c\u5316\u7387\u589e\u957f 20%\u3002<\/strong><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>\u4e09\u3001Performance Max\uff08\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\uff09\uff1a\u5168\u81ea\u52a8 AI \u9a71\u52a8\u6295\u653e<\/strong><\/p>\n\n\n\n<p><strong>1. \u4ec0\u4e48\u662f Performance Max\uff1f<\/strong><\/p>\n\n\n\n<p>Performance Max\uff08PMax\uff09\u662f\u4e00\u79cd <strong>\u5168\u6e20\u9053\u81ea\u52a8\u5316\u5e7f\u544a\u6295\u653e\u6a21\u5f0f<\/strong>\uff0c\u901a\u8fc7 AI <strong>\u667a\u80fd\u5339\u914d\u7528\u6237\u3001\u4f18\u5316\u5e7f\u544a\u7d20\u6750\u3001\u8c03\u6574\u51fa\u4ef7<\/strong>\uff0c\u5728 <strong>Google \u641c\u7d22\u3001YouTube\u3001Gmail\u3001Google \u53d1\u73b0\uff08Discover\uff09\u3001Google \u5c55\u793a\u5e7f\u544a\uff08GDN\uff09\u3001Google \u5730\u56fe<\/strong> \u7b49\u5e73\u53f0\u4e0a\u81ea\u52a8\u6295\u653e\u5e7f\u544a\uff0c\u6700\u5927\u5316\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\n\n\n<p><strong>2. Performance Max \u9002\u5408\u54ea\u4e9b\u4e1a\u52a1\uff1f<\/strong><\/p>\n\n\n\n<p>\u2705 <strong>\u7535\u5546<\/strong>\uff08\u4f8b\u5982 Shopify\u3001\u72ec\u7acb\u7ad9\uff09\u2014\u2014\u81ea\u52a8\u6295\u653e\u5546\u54c1\u5e7f\u544a\uff0c\u63d0\u5347 GMV\uff08\u9500\u552e\u989d\uff09<br>\u2705 <strong>B2B \u8425\u9500<\/strong>\u2014\u2014\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237\uff0c\u63d0\u9ad8\u8868\u5355\u63d0\u4ea4\u7387<br>\u2705 <strong>\u672c\u5730\u4f01\u4e1a<\/strong>\uff08\u5982\u9910\u996e\u3001\u96f6\u552e\uff09\u2014\u2014\u63d0\u5347\u672c\u5730\u5e97\u94fa\u7684\u8bbf\u95ee\u91cf\u548c\u7535\u8bdd\u54a8\u8be2\u91cf<br>\u2705 <strong>SaaS \u4ea7\u54c1<\/strong>\u2014\u2014\u7cbe\u51c6\u6295\u653e\u4ed8\u8d39\u7528\u6237\uff0c\u4f18\u5316\u8ba2\u9605\u8f6c\u5316<\/p>\n\n\n\n<p><strong>3. Performance Max \u7684\u6838\u5fc3\u529f\u80fd<\/strong><\/p>\n\n\n\n<p>\ud83d\udd39 <strong>AI \u81ea\u52a8\u4f18\u5316\u5e7f\u544a\u6295\u653e<\/strong>\uff1a\u7cfb\u7edf\u4f1a\u5b66\u4e60\u54ea\u4e9b\u7528\u6237\u66f4\u53ef\u80fd\u8f6c\u5316\uff0c\u5e76\u81ea\u52a8\u8c03\u6574\u6295\u653e\u7b56\u7565<br>\ud83d\udd39 <strong>\u8de8\u5e73\u53f0\u89e6\u8fbe\u7528\u6237<\/strong>\uff1a\u5e7f\u544a\u53ef\u540c\u65f6\u5c55\u793a\u5728 Google \u591a\u4e2a\u5e7f\u544a\u6e20\u9053\uff0c\u63d0\u9ad8\u66dd\u5149\u7387<br>\ud83d\udd39 <strong>\u667a\u80fd\u7d20\u6750\u4f18\u5316<\/strong>\uff1aAI \u81ea\u52a8\u6d4b\u8bd5\u4e0d\u540c\u56fe\u7247\u3001\u89c6\u9891\u3001\u6587\u5b57\u7ec4\u5408\uff0c\u627e\u5230\u6700\u4f73\u5e7f\u544a\u7d20\u6750<br>\ud83d\udd39 <strong>\u9884\u7b97\u81ea\u52a8\u5206\u914d<\/strong>\uff1a\u5e7f\u544a\u9884\u7b97\u4f1a\u6839\u636e AI \u8ba1\u7b97\u7684\u6548\u679c\u6700\u5927\u5316\u8fdb\u884c\u8c03\u6574<\/p>\n\n\n\n<p><strong>4. \u5982\u4f55\u4f18\u5316 Performance Max \u5e7f\u544a\uff1f<\/strong><\/p>\n\n\n\n<p>\ud83d\udccc <strong>\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u5e7f\u544a\u7d20\u6750<\/strong>\uff1a\u591a\u79cd\u5e7f\u544a\u6587\u6848\u3001\u56fe\u7247\u3001\u89c6\u9891\uff0c\u63d0\u9ad8 AI \u9009\u62e9\u7684\u591a\u6837\u6027<br>\ud83d\udccc <strong>\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e<\/strong>\uff08\u5982\u5ba2\u6237\u5217\u8868\u3001\u7f51\u7ad9\u8bbf\u95ee\u6570\u636e\uff09\u8ba9 AI \u66f4\u7cbe\u51c6\u5730\u5b9a\u4f4d\u53d7\u4f17<br>\ud83d\udccc <strong>\u7ed3\u5408 Google Analytics\uff08GA4\uff09<\/strong>\uff0c\u5206\u6790\u5e7f\u544a\u6570\u636e\uff0c\u4f18\u5316\u843d\u5730\u9875\u4f53\u9a8c<\/p>\n\n\n\n<p><strong>\u4f8b\u5982\u67d0 Shopify \u5356\u5bb6\u4f7f\u7528 Performance Max \u540e\uff0c\u5e7f\u544a\u8f6c\u5316\u7387\u63d0\u5347 40%\uff0c\u5e7f\u544a\u6210\u672c\u964d\u4f4e 15%\u3002<\/strong><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>\u56db\u3001\u5982\u4f55\u7ed3\u5408 AI \u7ade\u4ef7\u548c Performance Max \u63d0\u9ad8\u5e7f\u544a\u6548\u679c\uff1f<\/strong><\/p>\n\n\n\n<p>1\ufe0f\u20e3 <strong>\u5c0f\u9884\u7b97\u5148\u6d4b\u8bd5<\/strong>\uff1a<\/p>\n\n\n\n<ul style=\"font-size:15px\"><li>\u5148\u7528 <strong>\u201c\u76ee\u6807 CPA\u201d<\/strong> \u6216 <strong>\u201c\u6700\u5927\u5316\u8f6c\u5316\u201d<\/strong> \u7684\u667a\u80fd\u7ade\u4ef7\u6d4b\u8bd5\u5e7f\u544a\u6548\u679c<\/li><li>\u5982\u679c\u6548\u679c\u7406\u60f3\uff0c\u518d\u9010\u6b65\u589e\u52a0\u9884\u7b97\uff0c\u5207\u6362\u5230 Performance Max<\/li><\/ul>\n\n\n\n<p>2\ufe0f\u20e3 <strong>\u4e0d\u65ad\u4f18\u5316\u5e7f\u544a\u7d20\u6750<\/strong>\uff1a<\/p>\n\n\n\n<ul style=\"font-size:15px\"><li>\u63d0\u4f9b\u591a\u79cd\u98ce\u683c\u7684\u6587\u6848\u3001\u56fe\u7247\u3001\u89c6\u9891\uff0c\u63d0\u5347 AI \u7ec4\u5408\u4f18\u5316\u7684\u53ef\u80fd\u6027<\/li><li>\u76d1\u63a7\u70b9\u51fb\u7387\uff08CTR\uff09\u3001\u8f6c\u5316\u7387\u7b49\u6570\u636e\uff0c\u8c03\u6574\u8868\u73b0\u8f83\u5dee\u7684\u7d20\u6750<\/li><\/ul>\n\n\n\n<p>3\ufe0f\u20e3 <strong>\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u4f18\u5316 AI \u53d7\u4f17\u5339\u914d<\/strong>\uff1a<\/p>\n\n\n\n<ul style=\"font-size:15px\"><li>\u5bfc\u5165\u7f51\u7ad9\u8bbf\u5ba2\u6570\u636e\u3001\u5ba2\u6237\u90ae\u4ef6\u5217\u8868\uff0c\u8ba9 AI \u66f4\u7cbe\u51c6\u5730\u627e\u5230\u6f5c\u5728\u4e70\u5bb6<\/li><li>\u7ed3\u5408 GA4 \u548c Google Ads \u518d\u8425\u9500\uff08Retargeting\uff09\uff0c\u8ba9 AI \u6301\u7eed\u4f18\u5316\u6295\u653e<\/li><\/ul>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>\u4e94\u3001\u4f7f\u7528 MuLogin \u6307\u7eb9\u6d4f\u89c8\u5668\uff0c\u63d0\u9ad8\u5e7f\u544a\u6295\u653e\u6548\u7387<\/strong><\/p>\n\n\n\n<p>\u5728\u5229\u7528 Google Ads \u8fdb\u884c AI \u81ea\u52a8\u6295\u653e\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5e7f\u544a\u6295\u624b\u5f80\u5f80\u9700\u8981<strong>\u540c\u65f6\u7ba1\u7406\u591a\u4e2a\u5e7f\u544a\u8d26\u6237<\/strong>\uff0c\u5e76\u9488\u5bf9<strong>\u4e0d\u540c\u56fd\u5bb6\u6216\u5730\u533a<\/strong>\u8fdb\u884c\u5e7f\u544a\u6d4b\u8bd5\uff0c\u4ee5\u4f18\u5316\u5e02\u573a\u7b56\u7565\u3002\u7136\u800c\uff0c\u9891\u7e41\u5207\u6362\u8d26\u6237\u6216\u8de8\u533a\u57df\u64cd\u4f5c\uff0c\u53ef\u80fd\u4f1a\u5f15\u53d1 <strong>IP \u5173\u8054\u98ce\u9669<\/strong>\uff0c\u751a\u81f3\u5bfc\u81f4\u8d26\u6237\u53d7\u9650\u6216\u5c01\u7981\u3002<\/p>\n\n\n\n<p>\u6b64\u65f6\uff0c<strong><a href=\"https:\/\/www.mulogin.com\" data-type=\"URL\" data-id=\"https:\/\/www.mulogin.com\" target=\"_blank\" rel=\"noreferrer noopener\">MuLogin \u6307\u7eb9\u6d4f\u89c8\u5668<\/a><\/strong> 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<strong>Performance Max\uff08\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\uff09<\/strong>\uff0c\u6b63\u5728\u5e2e\u52a9\u5e7f\u544a\u4e3b\u66f4\u7cbe\u51c6\u5730\u4f18\u5316\u6295\u653e\u7b56\u7565\uff0c\u63d0\u5347 ROI\u3002\u5982\u679c\u4f60\u60f3\u8ba9\u5e7f\u544a\u66f4\u52a0\u667a\u80fd\u5316\uff0c\u5145\u5206\u5229\u7528 AI \u7684\u80fd\u529b\uff0c\u5efa\u8bae\u7ed3\u5408 <strong>MuLogin \u6307\u7eb9\u6d4f\u89c8\u5668<\/strong> \u6765\u5b89\u5168\u7ba1\u7406\u5e7f\u544a\u8d26\u6237\uff0c\u5e76\u8fdb\u884c\u5168\u7403\u5316\u6295\u653e\u6d4b\u8bd5\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u5927\u7684\u5e02\u573a\u589e\u957f\u673a\u4f1a\uff01<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"qua-blog-post-description\">\u5728\u6570\u5b57\u5e7f\u544a\u9886\u57df\uff0c\u4eba\u5de5\u667a\u80fd\uff08AI\uff09 \u5df2\u6210\u4e3a\u4f18\u5316\u5e7f\u544a\u6295\u653e\u3001\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u91cd\u8981\u5de5\u5177\u3002Google Ads 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/737"}],"collection":[{"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=737"}],"version-history":[{"count":2,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/737\/revisions"}],"predecessor-version":[{"id":740,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/737\/revisions\/740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/739"}],"wp:attachment":[{"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mulogin.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}