With the rise of e-commerce, cross-border sellers are facing great opportunities and challenges. Standing out in a competitive market, finding trending products and boosting online sales has become one of their top priorities.


I. Trend Product Research

Understanding market trends is the key to success. Sellers can learn about popular items and consumer demand in different markets by utilizing tools such as Google Trends, social media platforms, industry reports, and more. Keeping a close eye on the latest consumer trends can help find promising products. You can research in the following two ways:

(i) Google Trends:

Google Trends is a free tool that reveals what users around the world are searching for. Here’s how to use it:

  1. Visit Google Trends and enter keywords related to your product or industry in the search bar.
  2. Analyze the Interest Over Time graph to see if the popularity of a search term is growing, stabilizing, or declining.
  3. Using the “Compare” feature to evaluate the popularity of different keywords.
  4. Check out the “Related Queries” section for more product ideas.

A sudden spike in organic searches usually signals a trend. But before you design an e-commerce store around a popular product, do your research to make sure it’s not a passing fad.

One way to learn more about search trends is to conduct more in-depth ecommerce keyword research. Looking at metrics like historical search volume and relevant long-tail keywords will help you understand consumer interests in more detail.

(ii) Amazon and other e-commerce marketplaces

Amazon Best Sellers page containing popular products based on sales. Here’s how to use it:

  1. On Amazon, view the Best Sellers page to see the best-selling items in different product categories;
  2. On Etsy, visit the Trending Deals section to see which products are garnering attention;
  3. Etsy also has a Trending Items section to discover editor’s picks and popular crafts;
  4. Using social media platforms like Ins/Pinterest/Facebook, you can monitor trending hashtags related to your store.

You can also focus on popular categories and areas such as health and beauty, home life, outdoor sports, etc. These areas usually have greater market demand and help boost sales rates.


II. Positioning the Target Audience

Understand the needs and preferences of the target audience. Through market research, data analysis and other means, understand the target audience’s age, gender, geography, interests and hobbies and other information, targeted selection of products that meet their needs.


III. Multi-Channel Selling

In addition to online sales platforms, cross-border sellers can also consider selling their products through multiple channels such as social media and personal websites. Multi-channel selling helps to expand the scope of sales, enhance product exposure and increase sales opportunities.

MuLogin Antidetect Browser facilitates customers to log in and manage multiple e-commerce platforms/social media/advertising and marketing accounts in parallel through virtual browser technology, etc. It adopts multiple fingerprints to protect users from being associated with multiple browsers at the same time. E-commerce sellers can create multiple independent business accounts in e-commerce platforms to increase revenue and reduce the risk of online retailing.

For example, for 5 Amazon stores, 5 browser profiles are created, so that each Amazon account has an independent IP, browser device, cookies and cache, usage habits, etc., to maintain the purity of the account login environment; in addition, even if you need to switch the device, because the account’s browser profile has been fixed settings, so there will be no changes in the device, IP address and so on, to maintain the account login environment of the stability. In this way, you can access multiple Amazon store pages at the same time, which is convenient for management.

Meanwhile, sellers can also utilize MuLogin to create and manage unlimited number of profiles for price comparison and advertising marketing, log in and manage multiple social media accounts and affiliate marketing accounts simultaneously, and set up their own access privileges for each team member, avoiding the risk of account bans due to differences in devices and environments, and thus effectively guaranteeing the security of their accounts. The program can be used to improve the efficiency of your team by increasing the flow of campaigns through batch operations.

New users can try it for free for 3 days!